Highland

brand story

US Highland is a motorcycle manufacturer based in Oklahoma. It was formed by Mats Malmberg, formerly of Swedish Highland Motorcycles AB, when negotiations to sell Highland to ATK fell through. US Highland's 33,000-square-foot (3,100 m2) factory opened in Tulsa on June 1, 2010 and is expected to produce hundreds of off-road motorcycles a year. Highland offers motorcycles built to the customer's specifications utilizing modular construction based on two engines, a single and a 60-degree V-twin, and a few frames. The company has stated it plans to build out a dealer network in the United States in 2011–2012. Highland has announced that they will also produce an electric motorcycle utilizing a wheel hub motor. On July 10, 2010, Malmberg and two other executives of US Highland were killed when their small plane, returning from a business trip in Michigan, crashed in Tulsa's Mohawk Park after they radioed that they were low on fuel and requested an unscheduled landing at nearby Tulsa International Airport.